Monday 11th of December 2017

Follow Us

Breaking News

KFC’s TVC for new Chick & Share Buckets puts the spotlight on close friendships

Kolkata, June 16 (IBNS):--  Food joint KFC India just released a TVC for its ‘Chick & Share’ buckets that celebrates the closeness and craziness that is your inner-crew.


The TVC opens with three friends meeting at a KFC and without uttering a word greeting each other with just their signature handshake.


 It is fun to see how no one says a word, yet each one of them knows the elaborate handshake “like a pro".


Witnessing this is a boy, sitting across the table, wondering what is going on. He looks baffled watching the three friends, who don’t care about onlookers and are just thrilled to meet each other. The commercial ends with the tagline “Aisi crazy dosti ke liye…KFC ke naye Chick & Share Buckets” emphasizing that the KFC Chick & Share is perfect for sharing with your closest buddies.




 Lluis Ruiz Ribot, CMO, KFC India said, “The all new KFC Chick & Share bucket has 4 finger lickin’ options (15 pc Hot Wings,10 Pc Chicken Strips, 5 Pc Hot & Crispy and X-tra large Chicken Popcorn) at an unbelievable price of Rs 299/- each, making it the perfect bucket for sharing with your squad! With the TVC we wanted to emphasize the fact that the KFC Chick & Share Bucket is meant to be shared with your inner crew. An interesting take on how we are our uninhibited selves with our closest bunch of friends, along with a great product helped us design the campaign, that we are confident will resonate with our consumers.”


Commenting on the TVC, Ajay Gahlaut, Executive Creative Director, Ogilvy Group Companies – North said “The task was to position the KFC Chick & Share buckets as a sharable snack for youngsters. So, in these films, we focussed on cool teenagers who share a crazy bond, and integrated it with our messaging of food. Simple, crazy and fun”

Related Food News

The Art of Dum Cooking

New Delhi,Dec 5:-- Whenever the thought of biryani crosses the mind, a word that is almost instantly linked with it is ‘dum’. Dum Biryani is a favourite, which is a one-pot dish of aromatic spices and delightful flavours - a result from slow cooking the ingredients in a sealed, heavy bot....

Bombay Chappati Sandwich: The Easy Cheesy Desi Treat

New Delhi,Nov 30:-- We hate wasting our food. In some form of the other, to whatever extent possible, we try making the most of our leftovers. India has given the world of food some of the most ingenious ways out of waste. For instance, take the case of 'chenna', the crumbly, feather-light substance....

How many calories are in a meal?

Washington,,Nov 24:-- Gobble, gobble indeed: Though calculations vary, Americans could consume several days' worth of calories.   “A typical holiday dinner alone can carry a load of 3,000 calories,” the Calorie Control Council (CCC), an association representing the reduced-calorie f....

Fruit Juice Versus Vegetable Juice: Which One is Healthier?

New Delhi,Nov 17:-- A few years back, juicing became a huge fad and many people tried the liquid diet to lose weight. While juices are great to detox and give your system a break, a diet that solely depends on them is not well-balanced or even recommended by nutritionists. However, the one-day juice....

Should You Have Curd During Winters?

New Delhi,Nov 16:-- Winters are here and we can't be more excited. As we leave behind sweltering temperatures, it is crucial to adapt to the dipping temperature and safeguard yourselves with appropriate foods, this is easily done by tweaking your eating habits and introducing seasonal fruits and veg....

Editor :
Jagadananda Pradhan
Email :
Mob :(+91) 9437155542
Ph : 06764 223911
Contact Us
© 2015 Fast Mail Media Pvt Ltd. All Rights Reserved.
Developed by : FM Media Pvt Ltd.